The Four Models of a Succesful Market Center

Experience shows us that there are Four Key Models for operating a succesful Market Center.

Growth
Organization
Financial
Service

It is necessary to have very efficient systems in place to be able to do them all well while maintaining quality of life as a Team Leader.

The Three Types of Recruiting Calls

Dave’s ‘Three Calls’ Strategy

Call Type One – Bulk Calls
• 100+ calls per week (depending on conversion ratio)
• make these FIRST to fill up appointments for the week
• ‘do you want to meet?’
• pure numbers game – track results
• this is where you will get most of your appointments from at first
• < $4M Agents

Call Type Two – Relationship Building/Maintaining
• 3 calls per day, every day
• $4M + Agents
• Agents you know already or want to get to know
• No recruiting – ‘hi, how ya doing’ and ‘let’s grab a coffee’

Call Type Three – Result Focused Call
• 5+ calls per day, every day
• focused on targeted agent groups of all levels
• at times, may replace Call Type One for bulk calls
• follow up on event notification/invitation
• ‘are you interested in attending?’
• look for signs of interest to get appointment

This gives you almost 150 calls per week and hopefully a full schedule of appointments!
Happy recruiting!!